Tools of the Trade
Search Engine Optimization Tool
By Sumantra Roy
I should have named this article "The Tool of the Trade".
This is because there is one and only tool that you will need
when you are trying to improve the ranking of your web site in
the search engines. It's called WebPosition Gold - an award winning
software that almost every search engine ranking expert uses.
what is WebPosition Gold? Well, I doubt if there can be any software
which can be called the "ultimate site promotion tool",
but if I were to choose one which comes close to it, I would blindly
choose WebPosition Gold. Why? Have a look at what it can do for
Gold's Reporter allows you to find out the search engine ranking
of your web site and that of your competitors for different
keywords. You can also find out which of the pages in your
site are listed in the search engines. It also records the
position of your site over time so that you can watch out
for any downward trend in the search engine ranking of your
Page Critic analyzes the placement of keywords in your pages
and tells you how you can improve the placement of keywords
in your pages in order to obtain better rankings in the search
engines. It also allows you to compare the placement of keywords
in your pages with the placement of keywords in your competitors'
Upload Manager allows you to upload the optimized pages that
you create to your server.
Traffic Analyzer allows you to analyze the traffic that
your web site is getting. This will tell you which of the
search engines are sending visitors to your site and the keywords
which people are using to access your site from the search
there are two features of WebPosition Gold that I do not recommend
you use. They are the Page Generator and the Submitter.
Page Generator allows you to automatically generate doorway pages.
However, if you use the doorway pages that WebPosition Gold creates
for you, you could be penalized by the search engines for spamming.
FirstPlace Software, the company which makes WebPosition Gold,
claims that the latest version of WebPosition Gold will not create
doorway pages which can cause you to be penalized, I am not so
sure. In my opinion, instead of using the Page Generator, you
should manually create the pages which are optimized for the search
Submitter allows you to automatically submit pages to the search
engines. However, the search engines often penalize you for using
automatic submission tools.
FirstPlace Software claims that the Submitter manages to make
it appear to the search engines that your site is actually being
submitted manually, in my opinion, the top search engines are
simply too important for you to run the risk of being penalized
for using an automatic submission tool. Submitting a particular
page to all the major engines will not take more than 30 minutes
of your time. Hence, you are better off submitting your pages
manually than using WebPosition Gold's Submitter.
from these issues, however, WebPosition Gold is a top-notch program.
The Reporter is by itself well worth the cost of the program.
In fact, the product is so good that it received a ZD Net Labs
5 out of 5 star rating. Also, here's what Dr. Ralph Wilson, the
editor of the famous Web Marketing Today newsletter had to say
about WebPosition Gold:
spending several months using the beta version of WebPosition
Gold, I am convinced it is the best product of its kind on the
market, bar none."
(Web Marketing Today, Issue 54, March 1, 1999)
Gold also comes with an unconditional money back guarantee - if
you are not satisfied with the software, you can return it within
45 days for a full refund. Furthermore, FirstPlace Software also
offers a 200% guarantee - if, within 45 days from the time that
you purchase the software, you can find any other product that
does everything that WebPosition Gold does for less money, they'll
pay you double your money back for your trouble.
by Sumantra Roy. Sumantra is one of the most respected and recognized
search engine positioning specialists on the Internet. For more
articles on search engine placement, subscribe to his 1st Search
Ranking Newsletter by sending a blank email to mailto:1stSearchRanking.firstname.lastname@example.org
or by going to http://www.1stSearchRanking.com
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