Psychology of Color and Internet Marketing
How to choose web site colors
by Pam Renovato
Internet marketers it is imperative that we constantly look for
ways to make a good impression on our viewers. Your business depends
on it. We only have a short amount of time, before a decision
on whether or not we are professionals will be made. We must make
good use of this time.
The first instant we have at presenting ourselves to viewers is
our web page. Which brings us to the importance of good design
and proper color choices. First impressions are very important.
We must make the best of them because we are only allowed one.
Remember this is your store front, and you must treat it respectfully.
While content, customer service, a niche in your market, and a
high subscriber list, are crucial to your life on the internet.
Good web page design and proper color choices, are crucial
as well. It is a good part of the reason why viewers bother to
look over your content at all. Regardless of how incredible your
content may be, you need to welcome them and make them feel at
home, while they are there. Or they will leave.
Did know you can control the mood of your visitors by using certain
color choices? This is a simple concept that is very often ignored.
Human emotions are very often triggered by color. You need
to know which colors trigger which emotions.
Color can make the difference between buying and selling. If used
correctly. You need to choose the right color combinations for
your site and product.
Everything we, buy, eat, wear, and all of the things that take
up space where we live, work or play, all have colors. These colors
provide a psychological and emotional response in everyone. These
responses reflects who we are and the things that we think and
Color is the first thing we notice and the last thing we forget.
If used properly it can be a powerful tool. It is the doorway
to our deepest thoughts and feelings, and desires. This is an
issue worth discussing.
Which colors should you use?
Well, it is always best to keep your main content on a white background.
This is easier on the eyes and will provide a sense of professionalism.
The color white triggers emotions such as: purity, peace, and
While white is an important color, you will probably want to compliment
your site with other colors as well. After all, there is creativity
in each and every one of us. There is huge color spectrum for
us to choose from. Which colors are best!
Here are a few ideas to help you.
Red colors can stimulate warmth, hunger, and excitement. Cooler
colors such as green and blues, enhance calm and content feelings.
Dark colors make objects seem heavier, while light colors make
them seem lighter.
Yellow may reflect a lack of worry, while black a troubled state.
Of course not all colors mean the same things to all people. Yellow
may sometimes mean cheap, Green may mean money or greed, black
may mean elegance or death.
Color has become a science and it is a much needed weapon
as part of your marketing arsenal. You will need to take great
thought in choosing color as it will identify you, because once
a color is owned it is associated with you and your company. I
am sure you have noticed this with examples such as Coca Cola
red, Tide orange, and John Deer Green. It is just as important
to your identity as your logo. If a shape provides a symbol, be
aware that color does the same.
Think carefully when choosing colors! Applying a certain color
to your product is just plain logic.
For example: In stores colors identify, flavors, brands, and products:
Green in a cleaner says pine - in a mouthwash says mint, blue
very often means strong mint - icy cool. Clear means additive
free. Red found in strawberries, cherries, and apples is very
appealing. You would never choose gray for laundry detergent because
you don't want gray clothes, you want brightly colored clothes.
Blue, very unappetizing on a dinner plate, is much more successful
as a dinner plate.
Because it strongly affects mood. Grays and browns seem
somber and often depressing. But they can take on a more cheerful
attitude with compliments of red. No matter how you use them they
suggest weight, or something heavy. This would provide your visitors
with a feeling of stableness and strength. Emotions like this
will help your visitors to associate your site with solidity and
confidence. Other colors such as burgundy, oyster, beige, blues
will also provide a feeling of solidity.
The list goes on and on.
Don't over look the issue of color with your business. Believe
me it matters!
You see once we lived in a black and white world. TV was black,
printed publications were predominantly black. All of that changed
in the 60's and has created a chain reaction that holds true today.
Color is the most important attention getter. As humans we bring
our own tastes to the world. How do we choose which color to be
identified with? What is the right color? Sometimes there is no
right answer you just have to take your best shot. But the number
one choice of Corporate America is still blue.
Pam Renovato is the web master of a newly renovated: The Free
Advertising Network. What will you do when you discover all of
those other marketing packages don't work? Try using your use
your teeth! 4 great memberships one low monthly price! http://thefreeadnetwork.com
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