Search Engine Research Tool- Tip 5
By Detective Thomas Shilling
a memory like an elephant. Including cached pages and News
Group data. You will be surprised at what you can discover.
These procedures will often expose many Internet undesirables
or confirm your prior research and provide a level of comfort
which is necessary to precede with a given transaction. We assume
you have already properly completed Steps 1-4 and your results
indicate it's worthwhile to proceeded with this step.
If you plan any of the following:
1. Join and or start an affiliate program.
2. Purchase a site.
3. Purchase Webmaster centric goods and or services.
4. Purchase virtual or dedicated hosting.
5. Seeking advice from others. Paid or free.
6. Hire an employee.
7. Hire an independent contractor.
with the domain name
Run several different searches (see below) using the domain name
and also carefully examine the Cached pages and the News Group
results. Let's start with the Google SE:
search tells you the number of "Back Links" (sites which
link to the domain) for a given site. Sites that claim to have
been around for years and or proclaim they receive tons of traffic
must have a reasonable number of back links.
2. In the results, right click on the Cached link and you can
sometimes view older versions of the site. Does this match what
the site claims? You can sometimes determine a previous business
or attempts to "manipulate" the truth.
search will tell you how many pages of a given site Google has
listed/indexed. Does this match the age of the site and or traffic
claims? Mature sites have hundreds of pages indexed. New sites
may have none.
Next, it's time to check News Groups. Google's data is immense
and dates back to the birth of the Internet. Click the Groups
tab and enter the domain name. Click
here to see an example. Right click on the View Thread link.
Search for a company name, screen name, or real name
Run these searches in the SE and the News Groups. For example,
the search on "Jeff
Mcfadden" produces 910 matches. Some of these are not
the Jeff Mcfadden of Gator fame so you will need to right click
your way down the list.
Using Google as a research tool will often yield areas of concerns
or expose lies, which I like to call red flags. To many red flags
and it's time to leave. Consider Google your personal "private
eye" and you will substantially improve the results of your
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